The image at left is one of a set of digital "callout" cards from a new site created by the Ad Council to help our charges deal with "Cyber-Issues" like e-bullying, digital dating abuse, incessant harrassment texting, posting of underaged nude photos of self or others, etc.: http://thatsnotcool.com/. It seems quite constructive, and written in the language of our students.Google is underwriting the advertising for the first few weeks of the campaign, which will include print, radio and television backup starting February 9. Let's hope that eventual advertising does not include products that reinforce the materialism and stereotyping that drive a lot of this behavior. (I have my own thoughts about the serious benefits of a part-time job and payment of one's own phone bill as reliable means of limiting time available to devote to all these activitiess, but that does not solve what has obviously become a real problem in a parallel, non-material universe where many kids are living). Here is a link for the full story: http://www.nytimes.com/2009/01/27/business/media/27adco.html?_r=1&scp=1&sq=Teens%20Harrassment&st=cse. Be the first in your school neighborhood to promote this!

Another reason that we need to scrutinize the search engines that we use and recommend: it all comes down to economics, not intellectual priorities. According to the NY Times article below on business unit reductions (22 January 2009), Google "makes virtually all its revenue from advertising related to Internet searches." That means that profitability informs site rankings:





