
Google is underwriting the advertising for the first few weeks of the campaign, which will include print, radio and television backup starting February 9. Let's hope that eventual advertising does not include products that reinforce the materialism and stereotyping that drive a lot of this behavior. (I have my own thoughts about the serious benefits of a part-time job and payment of one's own phone bill as reliable means of limiting time available to devote to all these activitiess, but that does not solve what has obviously become a real problem in a parallel, non-material universe where many kids are living). Here is a link for the full story: http://www.nytimes.com/2009/01/27/business/media/27adco.html?_r=1&scp=1&sq=Teens%20Harrassment&st=cse. Be the first in your school neighborhood to promote this!