
Near the end of the article, the author quotes Internet scholar Lawrence Lessig of Stanford Law School: "If your whole game is to increase market share, it's hard to do good, and to gather data in ways that don't raise privacy concerns or that might help repressive governments to block controversial content."
This would make a great topic for social studies / economics teachers to explore at the high school level, and is even more appropriate to college courses on business ethics. How quickly idealism and transparency can be thwarted!
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